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A giant variety store where prices double for the 12 hours between 9 PM and 9 AM.

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Since the pandemic, 24-hour operations have been reduced in most industries.

However, there are still times when you absolutely need something by tomorrow, right?

In such situations, it can be quite inconvenient outside of major cities where stores like Don Quijote are nearby.

But as you know, operating at night presents several challenges:

  • Legally, labor costs increase.
  • There are fewer customers, so electricity costs and other expenses become a heavier burden.

Given this, I thought it might be a good idea to have a retail store that boldly states from the outset that prices will increase late at night.

Restaurants sometimes charge a service fee late at night, and by implementing this in retail stores, wouldn't it be possible to actually lower daytime prices?

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