Store design requires anticipating a great many things. However, there are also many problems that only become apparent once the store actually takes shape. That said, conducting numerous experiments in a store where customers are constantly visiting is difficult.

So, after determining the area and shape, couldn't we create a virtual store and conduct experiments beforehand?

If many companies could try this by enclosing a huge warehouse or an entire city block with fences, and everything inside was subject to a strict non-disclosure agreement, we might be able to transition from actually spending tens of millions on one store to confirming the finished product for hundreds of thousands to a few million, including interior costs.

It's like a real estate version of a trial cloud server.

What's needed

• Huge warehouses that can be rented on a weekly basis
• Interior construction companies that prioritize speed and cost over finish quality
• Transportation companies specializing in moving small quantities of goods
• Electrical and lighting companies that can recreate conditions similar to an actual store opening
• Head office functions to handle contracts, photography services, etc.